California has a sense of experimentation and a sense of openness—openness to new possibilities. -Steve Jobs, 1985
The Asymco Experience. Live.
Asymconf California is the second in the series and will expand in scope and intensity relative to the first Asymconf. Attendees will be treated to an engaging, participatory experience. Using the case method to teach (and learn), we will look at the state, history and future of innovation as seen from a Californian perspective:
_**Being Back**. How California came to disrupt
The disruptive history of California is remarkable. Whereas few nations can claim credit to one, California is home to at least four major disruptions: Semiconductors, recorded entertainment, venture capital and personal computing. And it did all this in less than one century. If any one place can vie for the title of "serial disruptor" it's California. One success can be seen as luck, but many successes imply a system is at work. In this case session we discuss California's disruptive history and put forward hypotheses on the what causal mechanisms are at work. We ask further whether California can still be the home of future disruptions or whether the system has broken down.
- The effect of "frontier mentality" on unforeseen growth
- The effect of migration and diaspora on innovation and counter-effect of the absence of either.
- Applying these causal themes to the management of innovation in institutions
Designed in California, Assembled in China
Geographically and culturally, California is closer to Asia than any other western market. It has always faced west more than it has faced east. Is there a symbiosis between California and Asia? Are its institutions adapting to a new center of economic mass? Is California leading in thinking or culture or is it being disrupted by a new frontier as growth moves east?
- The growth in Asia and China in particular is in many ways a reflection of rapid industrialization. But it can also be seen as a low-end disruption.
- What can be learned about business model innovation in the contrast between Californian and Asian approaches to business?
- Does culture play a part in an innovation mentality?
12:00 to 1:00 - **Lunch**
_**North vs. South**
Does the tension between industries of Northern California and Southern California reflect an opportunity or a crisis? We will re-visit the narrative of what Entertainment is hired to do. We will review the differences and similarities of the technological creative process vs. the artistic creative process. We will see whether industrialized, commercialized art is subject to disruptive forces or whether there is persistent exceptionalism at work.
- Is the intersection of "liberal arts" and "engineering" more than a metaphor?
- What can be learned by cross-pollination of the creative processes of engineers and artists.
- What's the future of technology-based entertainment? Are North and South closer and have more in common than the war talk lets on?
Guests are invited to debate or discuss points raised during the morning sessions. A chance for panelists to challenge or refute points made as well as for the provision of anecdotal evidence.
- Ben Bajarin
- Michael Lopp (aka @Rands)
- Jean-Louis Gassée
- Om Malik
- Charlie Kindel
- Dan Benjamin
- Philip Elmer-DeWitt
- Tim Bradshaw
4:00 to 6:00 R**eception**
Information about the case topics will be announced in January, shortly before the event. In addition to Horace presenting and guiding discussion, distinguished guests (TBA) will be invited to act as presenters and panel members.
- Additional info
Date: January 30, 2013. Workshops will take place January 29th, 2013 (Macworld starts January 31st).
We recommend staying at the Hayes Mansion
200 Edenvale Avenue, San Jose, CA 95136 USA
Analyst Workshop: 9:00 AM to 12:00, Tuesday, January 29, 2013 at Hayes Mansion.
The analyst workshop is a review of the process used on Asymco.com. It's a discussion of how analysis is part of a creative process. I'll go over a case study of taking a piece of data, combining it with other data and building it into a blog post. It needs to be unique, relevant and also entertaining enough to encourage engagement. The goal is to have a new post written and published during the workshop. It should deliver a significant conclusion and be presented in a way that encourages discussion and debate.
Storytelling Workshop: 1:00 PM to 4:00 PM, Tuesday, January 29, 2013 at Hayes Mansion.
The Perspective system of presentation. How to build engaging data-driven presentations that persuade and enlighten audiences.
Both workshops will take place at the Hayes Mansion.
Participation: To participate in the event, purchase a ticket above. Space is limited.
- Asymconf ($495) Full day conference access.
- Asymconf + One Workshop ($795) Conference and one half-day workshop.
- Asymconf + Two Workshops ($995) Conference and two half-day workshops.
Backgro**und**: This is the second conference in the Asymconf series. The first Asymconf was held in April in Amsterdam. 130 participants traveled to participate in an interactive conference like no other. Employing the case method from Harvard Business School in the teaching and learning process the event is deeply engaging and entertaining at the same time. The first event and its proceedings (Also available on the Asymco Store) were an acclaimed success. Based on feedback from the first event, the organizers vowed to bring the event closer to the core audience of Asymco.com--the US and the West Coast in particular.
In addition to IBM, we also would like to thank Pixxa and for their support in producing this event.
Bus Transportation (**Jan 30 Conference ****Only)**
Limited number of seats are available on bus service to and from the Conference to Hayes Mansion Hotel The conference will have a tight timetable, so please ensure you are at the appropriate location and on-time so that you will not hold up the event.
08:15 AM : Arrive Caltrain Diridon Station, 65 Cahill St San Jose
08:30 AM : Leave Caltrain Diridon Station
08:45 AM : Dolce Hayes Mansion 200 Edenvale Ave
09:00 AM : IBM Almaden Research Center (Conference Site)
05:30 PM : IBM Almaden Research Center (Conference Site)
06:00 PM : Arrive Caltrain Diridon Station
06:30 PM : IBM Almaden Research Center (Conference Site)
07:00 PM : Dolce Hayes Mansion 200 Edenvale Ave
Register for bus transportation here: https://tito.io/horace-dediu/asymconf-california-2013?release_id=abzydz13y2m
NOTICE OF FILMING
As with the previous event, Asymconf is being both photographed and video recorded. By registering for this event, you acknowledge that you have been informed that you may be recorded as part of the release in theatrical, broadcast television, home video, online, and/or any and all media now known or hereafter devised, in perpetuity, throughout the known universe and the advertising and publicity thereof. Further, by your presence in this conference, you grant your permission for your likeness and voice to be included therein without compensation, credit or other consideration. We will make an effort to provide a camera free area for audience members, but we cannot guarantee you will not be filmed or photographed during anytime you are at the event.